SportBiz Career Institute

SportBiz Career InstituteSportBiz Career InstituteSportBiz Career Institute
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SportBiz Career Institute

SportBiz Career InstituteSportBiz Career InstituteSportBiz Career Institute
  • Home
  • Applied Learning Outline
  • Sample Course Module

Where Sports Passion Meets Sports Business

Where Sports Passion Meets Sports Business Where Sports Passion Meets Sports Business Where Sports Passion Meets Sports Business

Cultivating and Empowering Future Leaders On the Field and in Sport Management

Course Development to Enhance Your Career in Sports

Enhancing Sports and Sports Management

  • SportBiz Career Institute partners with high schools and colleges to build practical sports management programs that prepare students, coaches, and staff for the business side of athletics.  We design age-appropriate courses and materials for every aspect of sports management.  
  • Our team develops comprehensive curricula, including all materials and assessments, enabling high schools and colleges to offer Sport Management courses.
  • For athletic departments and coaches, we provide targeted guidance and resources for budgeting, operations, practice planning, fundraising, branding, and sport psychology.
  • SportBiz Career Institute provides educators and coaches with the tools they need to deliver foundational sports management education, develop coaching plans, help students explore careers in sports, and run more organized, professional programs on and off the field.

Format

We build asynchronous and synchronous courses for each subject and tailor them to your LMS platform.  Most of our courses are designed for an 8-week term, one semester for high schools,  but can be adjusted to meet your specific needs.

Available Courses

Introduction to Sports Management

Event Management in Sports

Sports Facility Management

Legal Aspects of Sport

Sport Finance

Sports Analytics

Sport Marketing and Promotions

Sport and Society

Theories in Sport Management

Organizational Structure in Sport

Philosophies of Coaching

Coaching Leadership Theory

Course Preview - Click on Sample Course Module

(below website title)

Applied Learning Course

Plan and implement an athletic event

Create a school-wide promotional campaign for a team

Develop a basic budget for a sports team

Assist with event promotions

Participate in game-day logistics

Risk management plan for athletic facilities

Lead a mock press conference as a public relations director

Process

We generally need four to six weeks to customize a course based on your needs.  The timeline could be shorter if one of our current builds aligns closely with your academic needs.  

Pricing

We do not have a set price per course because they are individually tailored to your needs.  We price the course based on your budget, as we are trying to promote the Sport Management field and create more career opportunities.  There is an initial cost for licensing the course, followed by a per-semester or per-usage fee.  Both are negotiated based on your budget.  There is an additional instructional fee for the course.

About the Course Designer, Dr. John Wilson

Dr. John Wilson is well-versed in the world of sports.  He has a doctorate in Sports Management and a master's degree in Sports Administration.  He has worked with several professional organizations, college athletic departments, and major sporting events, and has served as a high school head coach for 15 years.  His experience and research enable him to develop courses that challenge aspiring leaders and educate those in the field, and to provide an active learning environment grounded in his expertise.  On the personal side, he has completed 35 Ironman races, including two World Championships, giving him a deep understanding of the mental and physical aspects of sport and what it takes to compete at the highest level.

SportBiz Career Institute General Information

Sport Management Presentation Links

Managing Sport
Management Concepts in Sport Organizations
Professional Preparation
Managing and Leading Sports Organizations
Sport and Society
Intercollegiate Athletics
Sport Agencies

SportBiz Career Institute

Athletic Director and Coaches Corner

At SportBiz Career Institute,  we provide ample materials and educational services for athletic directors and coaches.  We have complete plans for managing, budgeting, and overseeing an athletic department.  We also provide a basic plan that can be structured to your needs in risk management, an emergency action plan, and crisis management for events.  We have a comprehensive plan for all events, from a single event to a tournament and track meet.

For coaches or your coaching staff, we provide courses and programs, as well as team development, throughout the academic year and during the season.  We go through the details of practice planning across all phases, including how to set up a practice plan and implement it.  We have specializations in sport psychology, and we offer a course on psychology and the coach-athlete relationship.  This is our most comprehensive course, covering every aspect of leadership, communication, and expectations for today's athletes.

Our Mission

 SportBiz Career Institute empowers people to become the next generation of sports business leaders by delivering rigorous, industry-informed online education focused on real‑world skills, professional readiness, and ethical leadership in sports management. Through practical coursework, mentorship, and career-focused learning, we bridge the gap between the classroom and the sports industry, preparing aspiring leaders to launch impactful, sustainable careers in the business of sports. 

Contact Us

Contact Us

Contact us on how we can build a class for your needs

Our classes are built based on the needs of the university, individual, or organization. 

We will get back to you as soon as possible.

SportBiz Career Institute

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