Where Sports Passion Meets Sports Business
Cultivating and Empowering Future Leaders On the Field and in Sport Management
Cultivating and Empowering Future Leaders On the Field and in Sport Management
We build asynchronous and synchronous courses for each subject and tailor them to your LMS platform. Most of our courses are designed for an 8-week term, one semester for high schools, but can be adjusted to meet your specific needs.
Introduction to Sports Management
Event Management in Sports
Sports Facility Management
Legal Aspects of Sport
Sport Finance
Sports Analytics
Sport Marketing and Promotions
Sport and Society
Theories in Sport Management
Organizational Structure in Sport
Philosophies of Coaching
Coaching Leadership Theory
Course Preview - Click on Sample Course Module
(below website title)
Plan and implement an athletic event
Create a school-wide promotional campaign for a team
Develop a basic budget for a sports team
Assist with event promotions
Participate in game-day logistics
Risk management plan for athletic facilities
Lead a mock press conference as a public relations director
We generally need four to six weeks to customize a course based on your needs. The timeline could be shorter if one of our current builds aligns closely with your academic needs.
We do not have a set price per course because they are individually tailored to your needs. We price the course based on your budget, as we are trying to promote the Sport Management field and create more career opportunities. There is an initial cost for licensing the course, followed by a per-semester or per-usage fee. Both are negotiated based on your budget. There is an additional instructional fee for the course.
Dr. John Wilson is well-versed in the world of sports. He has a doctorate in Sports Management and a master's degree in Sports Administration. He has worked with several professional organizations, college athletic departments, and major sporting events, and has served as a high school head coach for 15 years. His experience and research enable him to develop courses that challenge aspiring leaders and educate those in the field, and to provide an active learning environment grounded in his expertise. On the personal side, he has completed 35 Ironman races, including two World Championships, giving him a deep understanding of the mental and physical aspects of sport and what it takes to compete at the highest level.
At SportBiz Career Institute, we provide ample materials and educational services for athletic directors and coaches. We have complete plans for managing, budgeting, and overseeing an athletic department. We also provide a basic plan that can be structured to your needs in risk management, an emergency action plan, and crisis management for events. We have a comprehensive plan for all events, from a single event to a tournament and track meet.
For coaches or your coaching staff, we provide courses and programs, as well as team development, throughout the academic year and during the season. We go through the details of practice planning across all phases, including how to set up a practice plan and implement it. We have specializations in sport psychology, and we offer a course on psychology and the coach-athlete relationship. This is our most comprehensive course, covering every aspect of leadership, communication, and expectations for today's athletes.

SportBiz Career Institute empowers people to become the next generation of sports business leaders by delivering rigorous, industry-informed online education focused on real‑world skills, professional readiness, and ethical leadership in sports management. Through practical coursework, mentorship, and career-focused learning, we bridge the gap between the classroom and the sports industry, preparing aspiring leaders to launch impactful, sustainable careers in the business of sports.
Our classes are built based on the needs of the university, individual, or organization.
We will get back to you as soon as possible.
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